7/6/2023 0 Comments Level 1 traumaMany different injury patterns can yield similar ISS scores.Inaccurate AIS scores are carried forward.The highest three AIS scores (only one from each body region may be included) are squared and the ISS is the sum of these scores.Each injury is initially assigned an AIS score and one of six body regions (head, face, chest, abdomen, extremities, external).It has since been classed as the 'gold standard' of severity scoring. The ISS was introduced in 1974 as a method for describing patients with multiple injuries and evaluating emergency care.Injury Severity Score (ISS) and New Injury Severity Score (NISS) When used alone, the current AIS version is not useful for predicting patient outcomes or mortality instead, it forms the basis of the Injury Severity Score (ISS) and the Trauma and Injury Severity Score (TRISS).The AIS scale does not represent a linear scale, ie the difference between AIS1 and AIS2 is not the same as the difference between AIS4 and AIS5.The AIS scale does not provide a comprehensive measure of severity.The following is one example: Triage sieve Additional patient triageįollowing the initial triage, there is usually a further detailed pre-hospital triage of patients. One such score is called the Revised Trauma Score (see below). Once further resources are available to hand, the patients will undergo a further, more detailed triage based on vital signs - eg, respiratory rate. The need for effective triage systems to inform the use of intensive care resources was particularly highlighted during the COVID-19 pandemic. Triage systems are most often used following trauma incidents but may be required in other situations, such as an influenza epidemic. This arose from the finding that many lives could be saved by giving the control of haemorrhage and correction of hypovolaemia pre-eminence over airways control and other resuscitative measures. The cABCDE system has been used in the military for a number of years - the initial 'c' standing for catastrophic haemorrhage. The 'P' prefix is used by civilian services and the 'T' prefix by the military. Dead is a fourth classification and is important to prevent the expenditure of limited resources on those who are beyond help.P3 or T3: delayed care - needs medical treatment but this can safely be delayed.P2 or T2: intermediate or urgent care needed - requires significant intervention within two to four hours.Priority 1 (P1) or Triage 1 (T1): immediate care needed - requires immediate life-saving intervention.The following is one example of triage sieve which is used in the UK : Priority is then given to patients most likely to deteriorate clinically and triage takes account of vital signs, pre-hospital clinical course, mechanism of injury and other medical conditions.Triage is a dynamic process and patients should be reassessed frequently. *A growing body of evidence indicates the need to reconsider the routine use of cervical collars and rigid backboards in pre-hospital trauma care. Exposure or undressing of the patient while also protecting the patient from hypothermia.Circulation (including the control of external haemorrhage).Airway control with stabilisation of the cervical spine*.The primary survey aims to identify and immediately treat life-threatening injuries and is based on the 'ABCDE' resuscitation system: Triage is repeated prior to transport away from the scene and again at the receiving hospital. ![]() Primary triage is carried out at the scene of an accident and secondary triage at the casualty clearing station at the site of a major incident. Trauma triage is the use of trauma assessment for prioritising of patients for treatment or transport according to their severity of injury. They routinely perform complex reconstructions, both on patients at the time of their accident and on post-traumatic conditions like non-unions, mal-unions, and infections.For advanced adult trauma life support (ATLS), see the separate Trauma Assessment article. Our surgeons work in operating rooms specially designed to accommodate patients with complex and multiple injuries. UR Medicine's Orthopaedic and Rehabilitation Trauma facilities go beyond the requirements for a Level 1 Trauma Center. Organized research effort to help direct new innovations in trauma care.Continued improvement through a comprehensive quality assessment program.Continuing education of the trauma team members.Leadership in prevention and public education.24-hour, in-house coverage by general surgeons.UR Medicine has the only full-service Level 1 trauma facility in the nine-county area.Īt UR Medicine, the Kessler Trauma Center has been designated as Level 1 because we have all of these features, as defined by the American College of Surgeons' Committee on Trauma: A Level 1 Trauma Center can provide total care for every aspect of an injury-from prevention to rehabilitation.
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Our vast inventory of high-style wedding and event products offers the ultimate combination of quality, durability and value. If you are looking for a wholesale supplier of high quality wedding decorations and event supplies/equipment, you've found us. 7/6/2023 0 Comments Patina synonymDistance 3 km / 1.9 Mile Cedar Tree Hotel. Sit back and join in the community for Past & Up to date. The 'Old & New' of Historical Bathgate / West Lothian. Category A+ Rangers Supporters Club leaving from Bathgate, West Lothian.Bathgate & Lothians 'Old School'. See a real view of Earth from space, providing a detailed view of. The price is £35 per head for a 3 course dinner and a.Current and future radar maps for assessing areas of precipitation, type, and intensity. Christmas Party Nights at Bathgate Golf Club Bunker Catering are running Christmas Party Nights at the club on 2nd, 16th and 17th December. the studying and the 3-hour exam was worth. □ XMAS COMPETITION TIME! □ We're giving away this Marvel Lego Spiderman Daily Bugle set to one lucky follower! With Christmas fast approaching… Liked by Stuart Johnston. Kharis Court is a 24-hour residential housing support service for young people aged 16-25 in Bathgate, West Lothian.Jorge Newbery / BUENOS AIRES ARAEP Arquata Scrivia ITARQ Arques FRARQ Arquota ITAQU Arrabury AUAAB Arraias BRAAI Arrancudiaga ESARR Arras FRARR Arrecife de Lanzarote ESACE Arrigorriaga ESARA Arrington GBARR Arroyo/Guayama PRARR Arsiero ITARS SEARS SEARD Arsuk GLJRK Artand HUART Arteijo ESARJ Artes ESATS Artesia USATM USATS Arthabaska CAART. Susan Boyle West Lothian Fan Club 11.Kharis Court. Stand alone - for clarity we have no affiliations with any of the following. 1 Mile is about 1609 metres.Bathgate is probably best and most widely known from featuring in the chorus of the Proclaimers' song "Letter from America." The reality is a West Lothian town with a recorded history dating back the better part of a thousand years, but which for the past two hundred has seen a succession of short-lived industrial booms.The Bathgate Bugle. On the table above you can see driving distance in various units namely kilo metres, miles and nautical miles. Travel time refers to the time taken if the distance is covered by a car. Approximate driving distance between Bathgate and Bugle is Not Available. It takes to travel from Bathgate to Bugle. And by 1800 Glenmavis Distillery had arrived on the scene. By 1736 the coaching inn had been supplemented by a brewery and a maltings. The medieval Old Parish Church was replaced in 1739. ![]() ![]() We'd like to reaffirm that.+ 18morequick biteswok cuisine, mei xin, and more fdny battalion chief list fdny battalion chief listBathgate itself had an uneventful middle ages, but had grown into a linear town with a coaching inn on the Edinburgh to Glasgow road by the early 1700s. We've done that and more in the last 5 years. Bathgate bugle 729 views, 0 likes, 0 loves, 0 comments, 0 shares, Facebook Watch Videos from The Bathgate Bugle:The Bathgate Bugle, Stand Alone As you know the page was set up to promote the great and the good in and around Bathgate. 7/6/2023 0 Comments Finicky synonym![]() antonyms for finicky MOST RELEVANT uncritical undemanding unfussy easy open Roget's 21st Century Thesaurus, Third Edition Copyright 2013 by the Philip Lief Group. The synonym of the word Fastidious is Finicky. On this page you'll find 60 synonyms, antonyms, and words related to finicky, such as: choosy, fastidious, fussy, scrupulous, squeamish, and critical. For example Amit is overaspiring, which is not always good.Īs we know all the meanings of the given options, we can easily find out the synonym of the given word. Someone who sees the side which has greener grass. Choose the appropriate synonym for the given word - Fastidiousa. Option 'd' is Overaspiring, which is a position negotiator. A finicky person is someone who is difficult to please, exacting especially about details.įor example My editor is very finicky about punctuation. Option 'c' is Finicky, which means to be fussy about their needs or requirements. Find 23 ways to say FINICKY, along with antonyms, related words, and example sentences at, the worlds most trusted free thesaurus. Most material 2005, 1997, 1991 by Penguin Random House LLC. For example Overconfidence is not good for your upcoming results. finicky in American English (fnki) adjective Word forms: -ickier, -ickiest excessively particular or fastidious difficult to please fussy Also: finnicky, finiking (fnk) SYNONYMS exacting, demanding, meticulous choosy, picky. Option 'b' is Overconfidence, which is the quality of being too confident having excessive confidence. Option 'a' is Overfed, which means, to give/have too much food to feed or to eat excess. An example of fastidious is, "a guest looking for dust on the surface of another's home." Noun Someone who is very selective about what they eat fussy eater choosy eater faddy eater faddish eater pernickety eater persnickety eater I was a very picky eater, often refusing to eat, unless it was something I wanted. finicky fussy grievous hard hypercritical nit-picking oppressive particular persnickety picky severe stern tough unsparing weighty See also synonyms for: exactingness / unexacting On this page youll find 108 synonyms, antonyms, and words related to exacting, such as: harsh, imperious, onerous, painstaking, precise, and rigid. The definition of fastidious is very careful attention to detail or an uptight or hyper-critical person. Send us feedback about these examples.Hint: The word fastidious means, to be very attentive to or concerned about accuracy in detail. These examples are programmatically compiled from various online sources to illustrate current usage of the word 'finicky.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. 2023 Lash glues can be quite finicky, and similarly to finding the right pair of lashes, pairing them with the right glue can be just as much of a needle in a haystack. 2022 The hits aren’t that much smoother than a vape like the $279 Crafty Plus or the $200 Pax 3, and the loading process is just as finicky. 2023 Of late, a particular type of wood, the finicky Japanese oak tree known as mizunara, has become the flavor of the month, so to speak. 2023 That’s a hard question to answer, in part because today’s quantum computers are finicky things, plagued with errors that can pile up and spoil their calculations. ![]() Amber Smith, Discover Magazine, 22 Apr. 2023 Arm & Hammer Sensitive Skin Free & Clear Sensitive skin can be finicky and finding a detergent that doesn't irritate can be a challenge. Kaitlyn Mcinnis, Travel + Leisure, 27 Apr. 2023 What to Consider The lock itself can sometimes be finicky and may take a few minutes to get open. characteristic nice accept fastidious fastidious adj. Kate Mcgregor, House Beautiful, 28 Apr. 2023 Soapstone is finicky in ways that could frustrate you if don't have the patience or interest in keeping it looking its best. ![]() Recent Examples on the Web Most dogs will slurp from a bowl, but cats are famously finicky and some don't like their whiskers touching the sides of a small dish. Multicore Intel® processor with 64-bit support.Broadband Internet connection required for online services and to validate Subscription Edition (if applicable) on an ongoing basis*.Adobe Flash® Player 10 software required to export SWF files and to play back DVD projects exported as SWF files.QuickTime 7.6.2 software required for QuickTime and multimedia features. ![]() Eclipse™ 3.6.1 required for plug-in installation.Java™ Runtime Environment 1.6 (included).DVD-ROM drive compatible with dual-layer DVDs (DVD+-R burner for burning DVDs Blu-ray burner for creating Blu-ray Disc media).Sound card compatible with ASIO protocol or MME/WDM.OHCI-compatible IEEE 1394 port for DV and HDV capture, export to tape, and transmit to DV device.Adobe-certified card for capture and export to tape for SD/HD workflows.7200 RPM hard drive for editing compressed video formats RAID 0 for uncompressed.Some features in Adobe Bridge rely on a DirectX 9–capable graphics card with at least 64MB of VRAM.Some GPU-accelerated features in Adobe Photoshop® require graphics support for Shader Model 3.0 and OpenGL 2.0.Adobe-certified GPU card for GPU-accelerated performance in Adobe Premiere Pro visit for the latest list of supported cards.1280x900 display (1280x1024 recommended) with qualified hardware-accelerated OpenGL graphics card, 16-bit color, and 256MB of VRAM.24.3GB of available hard-disk space for installation additional free space required during installation (cannot install on removable flash storage devices).64-bit edition of Windows Vista or Windows 7 required for Adobe Premiere Pro, After Effects, and the Subscription Edition of Master Collection.Microsoft® Windows® XP with Service Pack 3 Windows Vista® Home Premium, Business, Ultimate, or Enterprise with Service Pack 1 (Service Pack 2 recommended) or Windows 7.Processor with 64-bit support required for Adobe Premiere® Pro and After Effects®. ![]() ![]()
![]() Viridian City: Take the Rattata Hair quest. I'll list all of these which are easily manageable for newbies and the ones not so manageable. All these cities have 2+ missions each, some of which are easy and appropriate for the current situation you're in, but some are a bit too hard to do them economically. These missions can be done in almost all Kanto cities which have gyms: Viridian, Pewter, Cerulean, Celadon and Cinnabar. If you remember from your visits in Viridian City, you'll have noticed the officer there has missions for you. ![]() Let's start with the simplest and first option, before we move onto the others: Missions. If not, you can still do all of these, and include Bosses, Love Island extras and more stuff! ![]() If you're a newbie, I will be assuming you are just starting, have reached the middle point of Kanto and noticed you REALLY need money for that bike or you're ultra desperate in the Elite Four. You'll earn absurd amounts of money this way. Remember to do Dig Spots every three days, Pokestops every day and a half, Mushrooms every 2 weeks, Bosses every 2 weeks, daily excavations and fight trainers every week for maximized money gains. Keep in mind it is no longer allowed to do Dig Spots and Bosses in both servers as it's against PRO's Rules because of economy reasons (according to developers). You can gain millions in a day just by doing all of this stuff in your accounts. If you have 4 accounts, you can do all of these methods four times and gain four times the normal amount of money. That will make you rich beyond absurd levels and will skyrocket your money gain. Choose the region you've reached to or the ones you're interested in the most.Īs an extra and very useful decision: Remember you can have up to 4 accounds and play in all of them, complete the story 4 times, trade with yourself and help yourself a bit. You can bring in suggestions too, although I have a big selection of stuff to post. I will also read comments on this guide and link other guides that may help you out or have relevant info. I will try to condense as much info and options as I can for you all. Then, we'll go over your monetary options in Johto, in Hoenn (spoiler alert: Hoenn sucks when it comes to making money. This guide will first be aimed at you newbies who are still in Kanto trying to buy a bike, a good rod, a parcel, and a house on route 19 (Spoilers: you can't, sadly). Or "how did Bhimoso lose his sanity to this level to make guides instead of playing the game"! They're basic and easy.Īre you stuck in Kanto trying to get a bike but these pokeballs keep making you poor? Are you hardstuck on Sabrina and have completely lost faith on moving on? Are you trying to defeat Mewtwo but he keeps oneshotting your team and you have no idea how to farm money to buy potions because you didn't bother to spend 5 minutes to google that the ability Sturdy would've helped you? If so, this is your guide! (Also, I'll add a lot of humour into it :v) These are also REALISTIC things you can do, not impossible or overcomplicated stuff. ![]() I'll be mentioning a LOT of options and brainstorming a lot of ideas for any player to use. However, some of these players might appreciate some of the advice and make use of some of the guide I'll be writing down here. This guide is not really aimed at expert multimillionaire players. Welcome to: How to make money, the guide!īefore we start with the guide, I'd like to clarify certain things: This guide is mainly aimed to those newbies, semi advanced and somewhat experienced players that are in desperate need of money to survive on PRO's economy. ![]() We wish you well in your future endeavors. We invite you to reach out to our HR office directly to bring more clarity to your concerns. ![]() We are also passionate about health equity within our state and are including our employees in conversations on how we can best serve our communities. Aetna (plan specific) Anthem Blue Cross Blue Shield. Our HR Business Partners are trained in handling DEI concerns with strict confidentiality and bringing those concerns to the highest levels of leadership. If youre ready to start your weight loss journey, call our office at 573-882-LOSE. ![]() We have established an Ombuds Office which is charged with receiving, investigating and assisting in resolving complaints and potential violations of the DEI Policy. We can help you find out if you qualify for a free health insurance plan from Arkansas Blue Cross. At no time should a title be changed based on anything other than clarity of the job description.Īrkansas Blue Cross is dedicated to our Diversity, Equity and Inclusion Policy and has a vibrant team of employees working together to celebrate our varying cultures and beliefs. With Arkansas Works, you can see any Arkansas Blue Cross doctor you choose, your preventive care will be covered at no cost to you and you’ll receive access to the kind of high-quality healthcare for which Arkansas Blue Cross has built a reputation. These changes are allowed with manager approval and do not change the person’s actual job title. Company protocols do allow for titles to be changed within our Workday employee management system to better reflect the actual responsibility of a person within the company. We are saddened that you had a negative experience while working for Arkansas Blue Cross and take your concerns very seriously. What is a typical day like for you at the company? - more. I'm not sure about other department managers, but in my department personally, they encourage you to advance in your career if that is what you want to do - they don't expect you to stay "stuck" if you are planning on "moving up". They offer incentives for your healthcare benefits to help lower premiums (and the premiums are already substantially lower than what I've previously had for worse coverage), which is awesome, as the benefits are already amazing compared to others for this day & age. Welcoming, inclusive, promotion of teamwork, & positive. What is the work environment and culture like at the company? This is stressful sometimes, yet very understandable & definitely not a "gripe". Some managers expect you to stay online & work until it is met (which is understandable) - even if it is over your 8 hrs. And sometimes it feels like some management may not understand this, as they have not had to worry about meeting production in several years. So, one project you could get double or almost triple your quota for the day, but the next project, you could struggle to just meet it. Productivity sometimes - your "quota" stays the same (once you are finished w/ training), regardless of the project difficulty. What is the most stressful part about working at the company? The flexibility, competitive above average pay wages for our state, healthcare benefits & incentives, & the environment. What is the best part of working at the company? ![]() Max out these essential perks as soon as you can, in order of priority presented above. Note that a lower Luck stat makes everything else in the game just a teensy bit harder. The extra points can be added to Endurance. Expert Tip: need more survivability? Customise this build by leaving out Bloody Mess and making Luck a dump stat.The damage bonus is small at first, but really adds up. It's a little bit whimsical, but I also take Bloody Mess when I've hit the cap on the other perks and want to hit a bit harder than I already am. Take a couple of ranks of Gun Nut so you can craft mods for your gun, and as soon as you have a silenced weapon, take Mister Sandman for another bonus to damage. We're going to be focused on a non-automatic handgun, so grab Gunslinger to boost your damage output (use any appropriate weapon until we get the one we're after - with a suppressor, if available). The first will increase your sneak attack damage, while the second will restore your VATS points faster. The next most important perks to pick up are Ninja and Action Boy/Girl. The first core Infiltrator perk is Sneak. If you're happy to forgo extra loot and sneaky back doors, you can skip it. For the sake of convenience, the very first perk I always pick up in any build is Locksmith. Hit up our list of Fallout 4 perks for more information here. The high Luck stat allows you to spam critical hits and utilise Grim Reaper's Sprint as a core skill early on, rather than saving it as an optional endgame add-on. The alternate build below is for more action-oriented types who just want to get out there and murder baddies without all the faffing around with crafting, settlements and NPC romance, while retaining the core approach of a deadly rogue. It actually includes one extra point of Agility which is unnecessary for the core perks you'll be using, but my preference is for higher Agility, to increase AP and improve stealth. It has low carrying capacity and health, but is otherwise pretty balanced. This first approach is suitable for a full playthrough where you set up settlement chains and romance NPCs. You'll also be able to increase your SPECIAL points whenever you have a spare perk point, and there's no level cap, so there's plenty of time to get those level ten perks. Expert tip: never set any of your SPECIAL stats to ten right off the bat there's a Bobblehead out there with a bonus point for each SPECIAL stat.You can do without it, but it's a pain - and this is such a flexible, low investment build that you can easily spare the points.Īlthough you can do whatever you like with the rest of the points, I suggest two different S.P.E.C.I.A.L. However, I also strongly recommend picking up Perception 4, to enable the Locksmith perk. book in Shaun's room in your old house in Sanctuary Hills, so we're working with the assumption that you have 29 points to distribute (21 in the character set up screen, seven minimum starting stats and one from the book).įor this particular build, there's only one stat I insist upon as an absolute minimum: ![]() Note that as soon as you leave Vault 111 you can obtain an extra attribute point just by picking up the You're S.P.E.C.I.A.L. This provides the skeleton on which you'll construct your mighty vault dweller. Let's start with the basics: selecting your SPECIAL stats and planning for perks. After spending about 100 hours with it, I've refined and tweaked it to make it even more deadly. Heck, with a few tens of levels under your belt, you'll be turning the difficulty all the way up. You don't even need to be able to shoot straight, which is handy for strict RPG fans. ![]() We're going to be sneaking, using VATS and never, ever, ever getting shot. There are many ways to break Fallout 4, but this is my favourite: the classic glass rogue. Gather round, my darlings: I'm going to tell you how to break the game. Whether you're a Fallout 4 beginner looking for a build guide or a veteran wanting to try a new approach, have I got an idea for you. The most popular page of our huge Fallout 4 guide has always been this cheesy near-broken build. To see this content please enable targeting cookies. Fallout 4 can be pretty tough - unless you're a god-tier Infiltrator like me.įallout 4 has been reissued in Game of the Year format, and that means it's time to revisit Bethesda's incredible RPG. 7/5/2023 0 Comments Julia koch![]() ''Having you in my life is the best thing that has ever happened to me as you have made me become the man I am today. You are my world and I continue to fall more in love with you every single day. Just looking at you I see my future and it feels like a dream. ''Let me start by saying that words cannot even describe my love for you. You look so beautiful tonight and always. How about "Nicola when you walked down the aisle you took my breath away. Think inking "I do" on the butt is no big deal? While we've never shared the younger generation's desire to tattoo the name of one's sweetheart on one's body, we admire their commitment.īut we really have to hand it to Brooklyn Beckham, who reportedly decided to honor his new wife, Nicola Peltz, by tattooing their wedding vows on his body. See the video of his hourlong tete-a-tete with Bob Wright here.The good part is at 54:54. We've loved Willie since we first met him in 2003, when he was a young, nervous bridegroom and we were covering his wedding for the New York Times' 'Vows' column.Īnd 19 years later, at the awards breakfast, he returned the favor with a mighty fine shout-out to us. See the video at /videos. Take this year's guy, NBC co-anchor Willie Geist, who was the guest speaker at the annual awards breakfast. Lots of celebrities come to Palm Beach during the season, and the Civic Association always seems to get good ones. Willie Geist (Photo by: Art Streiber/MSNBC) 7/5/2023 0 Comments Reddit white claw vs veeer![]() The industry has settled on an archetype that seems to be effectively telling the story: tall, slim 12-ounce cans with a predominantly white color scheme. Most are between 4 and 5 percent alcohol, about the same as light beer. They’re generally low in calories, sugar and carbohydrates and often gluten free. Hard seltzers fit seamlessly with the trend. Archer Gold, a “light craft lager” from MillerCoors Dogfish Head’s tart, refreshing SeaQuench and new session IPA Slightly Mighty and in the coming weeks, Goose Island and parent company Anheuser-Busch will release So-Lo, an IPA that’s 98 calories per 12-ounce serving, about half the calorie count of a typical IPA. Fueled by the ongoing success of low-carb, low-cal Michelob Ultra Light, beer companies large and small are attempting similar beers, including St. People like flavor and they like diversity, and they like both those things in their hard seltzer: Nielsen says variety packs account for 65% of hard seltzer sales.Īnd then there are issues of health and wellness. Then there’s the flavor revolution unfolding across consumer packaged goods, from cigars to coffee to yogurt. One is seltzer itself, as anyone whose fridge regularly includes LaCroix (guilty!) or one of the knockoff brands (also guilty!) can attest. Hard seltzer capitalizes on a several popular trends. Q: Who is drinking hard seltzer? And why?Ī: The “why” is easier to answer. ![]() The remarkable part? Only a handful of these brands have reached their third birthdays. There are many more regional brands, such as Briggs, distributed only in New England, or Ficks, sold on the West Coast. Other brands vying for attention include Henry’s Hard Sparkling Water (owned by MillerCoors), Smirnoff Seltzer (made by spirits powerhouse Diageo), Wild Basin (made by CANarchy, the craft beer company that owns Oskar Blues, Cigar City and others) and smaller craft brands such as Press and SeekOut (owned by Oregon’s 2 Towns Ciderhouse). During the Super Bowl, Anheuser-Busch granted hard seltzer the ultimate validation: a 30-second Bon & Viv commercial, which likely raised awareness for the entire category. Every other major hard seltzer brand was innovated in-house Anheuser-Busch bought an existing brand in 2016 ( so very Anheuser-Busch!) that at the time was simply called Spiked Seltzer. Lagging far behind White Claw and Truly is Bon & Viv Spiked Seltzer, owned by the nation’s largest beer company, Anheuser-Busch. Truly, meanwhile, has been a much-needed boon for Boston Beer in the face of its slumping beer sales. White Claw is owned by Mark Anthony Group, a Chicago-based flavored malt beverage company whose biggest hit to date has been Mike’s Hard Lemonade. The two dominant players mentioned above - White Claw and Truly - command about 75% of the market. Others are found in smaller, regional footprints. (Last week, Connecticut’s Two Roads Brewing joined the fray.) Some have national availability. There are at least 32 brands of hard seltzer at the moment, and more announced by the week. “And the expectation is that the huge growth will continue through summer.”Ī: In what is still a Wild West of sorts, many beverage companies see opportunity in what is generally fermented sugar water that is carbonated and then flavored. “It’s huge growth - huge growth,” said Christopher Shepard, senior editor for Craft Brew News. ![]() Yet in a recent four-week period, Craft Brew News reported, Truly outsold Boston Beer’s entire beer portfolio. Truly is owned by Boston Beer Co., which was founded during the 1980s on the back of the iconic Samuel Adam Boston Lager. White Claw’s closest competitor, Truly Hard Seltzer, is also thriving, with sales more than tripling this year. That surge has made White Claw a top-25 brand among beers (how flavored malt beverages are typically tracked), zooming past stalwarts such as Rolling Rock, Guinness, Pacifico, Corona Light and every single craft beer - let me say it again: every single craft beer - with the exception of Blue Moon Belgian White. Through mid-May, industry leader White Claw Hard Seltzer’s mixed 12-packs have accounted for nearly $71 million of those sales - a 320% leap from a year ago. During the past six months, the nation has spent $389 million on hard seltzer: an increase of 210% from the previous year, according to Nielsen scans in supermarkets and other stores. |