7/5/2023 0 Comments Reddit white claw vs veeer![]() The industry has settled on an archetype that seems to be effectively telling the story: tall, slim 12-ounce cans with a predominantly white color scheme. Most are between 4 and 5 percent alcohol, about the same as light beer. They’re generally low in calories, sugar and carbohydrates and often gluten free. Hard seltzers fit seamlessly with the trend. Archer Gold, a “light craft lager” from MillerCoors Dogfish Head’s tart, refreshing SeaQuench and new session IPA Slightly Mighty and in the coming weeks, Goose Island and parent company Anheuser-Busch will release So-Lo, an IPA that’s 98 calories per 12-ounce serving, about half the calorie count of a typical IPA. Fueled by the ongoing success of low-carb, low-cal Michelob Ultra Light, beer companies large and small are attempting similar beers, including St. People like flavor and they like diversity, and they like both those things in their hard seltzer: Nielsen says variety packs account for 65% of hard seltzer sales.Īnd then there are issues of health and wellness. Then there’s the flavor revolution unfolding across consumer packaged goods, from cigars to coffee to yogurt. One is seltzer itself, as anyone whose fridge regularly includes LaCroix (guilty!) or one of the knockoff brands (also guilty!) can attest. Hard seltzer capitalizes on a several popular trends. Q: Who is drinking hard seltzer? And why?Ī: The “why” is easier to answer. ![]() The remarkable part? Only a handful of these brands have reached their third birthdays. There are many more regional brands, such as Briggs, distributed only in New England, or Ficks, sold on the West Coast. Other brands vying for attention include Henry’s Hard Sparkling Water (owned by MillerCoors), Smirnoff Seltzer (made by spirits powerhouse Diageo), Wild Basin (made by CANarchy, the craft beer company that owns Oskar Blues, Cigar City and others) and smaller craft brands such as Press and SeekOut (owned by Oregon’s 2 Towns Ciderhouse). During the Super Bowl, Anheuser-Busch granted hard seltzer the ultimate validation: a 30-second Bon & Viv commercial, which likely raised awareness for the entire category. Every other major hard seltzer brand was innovated in-house Anheuser-Busch bought an existing brand in 2016 ( so very Anheuser-Busch!) that at the time was simply called Spiked Seltzer. Lagging far behind White Claw and Truly is Bon & Viv Spiked Seltzer, owned by the nation’s largest beer company, Anheuser-Busch. Truly, meanwhile, has been a much-needed boon for Boston Beer in the face of its slumping beer sales. White Claw is owned by Mark Anthony Group, a Chicago-based flavored malt beverage company whose biggest hit to date has been Mike’s Hard Lemonade. The two dominant players mentioned above - White Claw and Truly - command about 75% of the market. Others are found in smaller, regional footprints. (Last week, Connecticut’s Two Roads Brewing joined the fray.) Some have national availability. There are at least 32 brands of hard seltzer at the moment, and more announced by the week. “And the expectation is that the huge growth will continue through summer.”Ī: In what is still a Wild West of sorts, many beverage companies see opportunity in what is generally fermented sugar water that is carbonated and then flavored. “It’s huge growth - huge growth,” said Christopher Shepard, senior editor for Craft Brew News. ![]() Yet in a recent four-week period, Craft Brew News reported, Truly outsold Boston Beer’s entire beer portfolio. Truly is owned by Boston Beer Co., which was founded during the 1980s on the back of the iconic Samuel Adam Boston Lager. White Claw’s closest competitor, Truly Hard Seltzer, is also thriving, with sales more than tripling this year. That surge has made White Claw a top-25 brand among beers (how flavored malt beverages are typically tracked), zooming past stalwarts such as Rolling Rock, Guinness, Pacifico, Corona Light and every single craft beer - let me say it again: every single craft beer - with the exception of Blue Moon Belgian White. Through mid-May, industry leader White Claw Hard Seltzer’s mixed 12-packs have accounted for nearly $71 million of those sales - a 320% leap from a year ago. During the past six months, the nation has spent $389 million on hard seltzer: an increase of 210% from the previous year, according to Nielsen scans in supermarkets and other stores.
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